Originally published in 1997
The 47 founding members of GA Team 2000 have pledged to get the industry moving again through a cooperative multi-year effort to educate the public on the benefits of general aviation and increase student pilot starts. “With the passage of product liability reform and revitalized aircraft production, this is the moment to pull together to get flight training and participation in aviation growing again,” said General Aviation Manufacturers Association (GAMA) President Ed Stimpson, chair of GA Team 2000. ”The program will be highly focused and based on solid market research. Innovative approaches and up-to-date messages will attract today’s high-potential customers,” said Stimpson. “It will be a campaign focused on today and tomorrow, not looking back to yesterday!”
Research shows that 1.2 million Americans are strong prospects to enter the world of general aviation. The program will reach and educate these potential new pilots on the challenge and fun of flying, and why and how to get started now.