Originally published in 1998
We are working actively this year to make the 17th Annual Texas Aviation Conference better than ever. It is time to practice what we preach!
In an effort to highlight successful marketing strategies and advertising campaigns, we are holding our first Texas Aviation Marketing Contest to demonstrate to you how marketing and promotional efforts can best support your airport.
There are many methods to promote your airport and to educate the public. We will show you how marketing can benefit aviation, airport services and aviation careers as well as economic recruitment for your community.
In this contest, we have designated four types of media categories to promote your airport: print, audio, video and the Internet. The print category will include brochures, posters, calendars, newspaper advertisements and special events programs. The audio category will include radio advertisements on audio cassettes. The video category will include TV advertisements and marketing VHS tapes. The Internet category will include a home page/website.
OBJECTIVE: To showcase current marketing efforts throughout Texas and to inspire others to participate.
Complete the enclosed form and mail your entry by March 7, 1999, to: TxDOT Aviation Division, Texas Aviation Marketing Contest, 125 E. I Ith Street, Austin, Texas 78701-2483. For further information, please contact Michelle Hannah at 512/416-4500 or I/ 800/68-PILOT.
We will display the winning entries at the conference and on TxDOT’s web site, including the list of prizes won.
All material submitted for the contest will become TxDOT property and will NOT be returned.
TEXAS AVIATION CONFERENCE: April 7-9, 1999, Austin Texas (Austin North Hilton, 6000 Middle Fiskville Road)
